There are many ways to generate more website traffic. However more traffic does not automatically result in more sales. It is important that visitors to your website find what they are looking for.

To do this you need to make sure that you label incoming links to your website well and you also need to give a good description of what your site is about. This will stop people going to your site and leaving after viewing just one page (also know as 'bouncing'). That kind of traffic does you no good and may also cause you and your search engine rankings some damage.

Some search engines including Google use a bounce rate to help calculate the relevance of your site to a specific key term. If for example you get lots of visitors to your website for the search term 'shoes' but a majority of the people leave after viewing just one page, the search engines may well decide your site is not particularly relevant to the term 'shoes' and may lower your ranking.

To generate good quality traffic to your website you need to follow a few rules:

• Give your page a relevant title that explains briefly what is on your page.
• Make a good description for the search engines to display, which tells the user exactly what is on your page and what it can do for them.
• Any inbound links from other sites should contain descriptive words such as 'cricket shoes' rather than just 'shoes'. That way less people may click on your link, but the ones who do will most likely be interested and stay.
• Never try and optimise one web page for more than 1-2 keywords. If you do this the relevance of the page will become diluted and maybe less appealing to a potential user.

Contact us now on 01689 602 638and Complete the online form for your free website SEO report. All you need to include is your name, web address and a way of contacting you. We will then send you your free SEO report within 24 hours.

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