Glossary

What is Inbound Link Building?

As mentioned in search engine optimisation, popular and relevant sites generally rank higher in the search engines. To become popular, a site must have recommendations. The most common type of recommendation on the internet is an inbound link to your site from another, effectively acting as a vote. The more votes you get, the higher your rankings can grow. As with much in life, it's not quite as simple as going out and getting thousands of random links back to your website. The links need to be relevant i.e. from a site in a similar or complementary industry and of high quality. In other words a few links from high quality relevant sites are far more valuable than thousands from low quality sites that are not related.

If you can get a good level of inbound links pointing to relevant pages of your website with keywords in the anchor text, the chances of your website ranking highly in the search engines are greatly increased.

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