Glossary

What is Pay-Per-Click?

Pay-Per-Click is the most common form of sponsored listings. In short you agree a fee which you are willing to pay for each person that clicks on your link in the search results for a key term. If the amount you are willing to pay is high enough then your advert will be shown. Often the results are shown in a fee paying order, so the highest bidder goes at the top of the results. Pay-per-click is probably a better short term solution because of the cost implications in the long term.

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