Website designs vary greatly so how do you know what is a good design and what isn't? The most important considerations you need to take into account when judging a website are who is it's intended target market? and is the website performing well in the search engines? If it is easy to see who the intended market is and the website is doing well in the search engines then the chances are that it is a good website. Many people think that website design is just about how a site looks, in truth the look of a website is irrelevant if a website is aimed at the wrong audience or fails to attract any traffic. 

The design of your website is obviously a very important consideration. During the design phase it is especially important to maintain the focus on your potential customers and not purely on appearance. If a customer can't use your site at the first attempt then there is a high chance they will be going somewhere else. It would be far better to have a basic well laid out website with logical design, which was easy to use and customer friendly, rather than having a flash design orientated site which requires all the latest plug-ins and isn’t compatible with some browsers.

This could immediately alienate some of your customers and potentially stop them from using your site at all. Flashy websites often act as a distraction to potential customers browsing your website, if you have a product or service to sell then make it as easy as possible for people to find it. An effect and accessible website design is a major part of any online business strategy.

Other things to keep in mind when putting together a design are, budget, timeframe, how the site will be edited and by who, what do you want the customer to do (are they visiting your website for information or do you want them to purchase something?), what are you competitors doing?

If you don't know where to start with your design please feel free to contact us for a no obligation website design brief and chat.

Contact us now on 0208 249 9634 or Complete the online form for your free website SEO report. All you need to include is your name, web address and a way of contacting you. We will then send you your free SEO report within 24 hours.

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